Zhongshan Yangzi × Skyworth Kitchen Appliances: Frontline Market Alignment, Jointly Solving Challenges to Drive Growth

As a core strategic supplier and exclusive offline gas water heater supplier of Skyworth Kitchen Appliances, Zhongshan Yangzi has built a deeply integrated production-marketing collaborative ecosystem under Skyworth’s win-win supply chain cooperation framework.

Recently, at the invitation of Skyworth Kitchen Appliances, Wang Gang, General Manager of Zhongshan Yangzi, led core teams from sales and R&D to visit frontline markets across Southwest, South and East China together with Skyworth Kitchen Appliances. The team visited retail stores, partnered dealers and end consumers to comprehensively track market trends and gather genuine user demands.

This nationwide joint market tour serves as the practical implementation of our long-term strategic partnership, and a clear demonstration of Zhongshan Yangzi’s regular cooperation system of going deep into the market and staying close to brand partners. We are not merely a supplier of high-quality products; we will keep investing resources to stand side by side with Skyworth Kitchen Appliances, take root in the market, identify market demands and jointly achieve outstanding results.

Build a Frontline Linkage System: Evolve from Product Supply to Market Co-development Over years of cooperation, Zhongshan Yangzi has established a regular collaboration mechanism to accompany brand partners to frontline markets. We fully recognize that high-quality products cannot be developed in isolation from the market, and closed-door R&D fails to match real end-user demands. Unlike traditional manufacturers that only focus on production, Zhongshan Yangzi takes the initiative to go outside the factory, stand together with partner brands, visit offline stores, communicate with dealer teams and listen to consumers’ voices.

During this joint visit, both teams visited numerous offline retail stores and regional dealer outlets, held in-depth exchanges with frontline sales staff and regional distributors to learn about actual sales performance, product feedback, regional consumption preferences and various challenges encountered in market promotion. They also proactively communicated with in-store customers to collect genuine opinions on product functions, user experience and appearance design.

This linkage model that connects manufacturers and brands directly with end consumers breaks down information barriers between production and sales, enabling market feedback to be delivered to the R&D team promptly and laying a solid foundation for subsequent product optimization and customized development.

Fully Committed to In-Depth Cooperation and Honor Commitments to Partners

Thanks to Skyworth’s open supply chain platform, Zhongshan Yangzi has gained valuable access to sales channels and end users, and we highly value this trust and partnership. Zhongshan Yangzi maintains an equal and fully dedicated attitude toward the cooperation, continuously investing abundant human, material and financial resources to support the brand’s market layout and channel expansion. This joint frontline market tour fully demonstrates our high priority to this partnership.

Zhongshan Yangzi takes the initiative to integrate into the brand's market development process, experiencing market shifts, confronting operational challenges and sharing development pressures alongside the Skyworth team. In our view, sound and long-term cooperation means mutual success and mutual empowerment. Skyworth empowers its supply chain partners with an open attitude, and Zhongshan Yangzi reciprocates this trust with down-to-earth efforts and a strong sense of responsibility, valuing every market visit and every piece of user feedback. This mutually respectful and collaborative approach continuously consolidates the foundation of our partnership and strengthens the bond of trust between the two sides.

Targeted R&D Based on Market Demands to Develop Exclusive Customized Products for the Brand Going deep into frontline markets and connecting with end consumers ultimately aims to develop high-quality products tailored to the brand and market demands. Drawing on first-hand market insights gathered during this tour, combined with Skyworth Kitchen Appliances' brand positioning, channel characteristics and target customer preferences, Zhongshan Yangzi will carry out targeted product upgrades and customized development.

In response to end-users’ pain points in hot water use, functional demands and aesthetic preferences, we will leverage our over two decades of R&D and manufacturing expertise in large-capacity gas water heaters. In line with our joint cooperation standards, we will develop exclusive models that match Skyworth Kitchen Appliances' brand image and offline retail scenarios, helping the products build differentiated competitive edges in offline channels.

Deepen Strategic Cooperation and Allocate More Resources to Tap New Growth Opportunities The open cooperation framework and in-depth production-marketing linkage have continuously advanced our collaboration to a deeper level. Moving forward, relying on Skyworth Kitchen Appliances' open and shared supply chain ecosystem, Zhongshan Yangzi will sustain the regular market visit mechanism and maintain efficient communication between the manufacturing end and the market end.

Building on our existing partnership, the two sides will further expand the scope of collaboration, covering joint market research, demand analysis, customized product development and continuous product iteration. Driven by openness for coordination and practical work to capture market share, Zhongshan Yangzi will stand side by side with Skyworth Kitchen Appliances to resolve development challenges, seize market opportunities, steadily boost offline gas water heater business performance and jointly embrace a win-win future.